About Us


Salem Ford Hyundai is part of the Key Auto Group of Southern New Hampshire - a professional, reliable, and trustworthy collection of sales, service, auto body, towing and detailing companies serving all of our clients' automotive needs. By offering sales, service and safety care, we at Key Auto Group are confident that, "when your wheels hit the ground, we've got you covered".


At Salem Ford Hyundai/Key Auto Group, we believe there is a lot of thought that goes into buying a car - safety, reliability, reputation, how it handles in the snow, whether it fits your dog or the kids' bikes, or if it will tow the trailer, or the boat or 

maybe if it helps you celebrate your retirement in style all factor into the big decision. It's not just about the price - it's about your individual needs and how we can help make your car buying experience a positive one. 

We also understand that the focus on price and the anxiety over negotiations often take away from incorporating other key factors for car buyers. That just doesn't work for us. We want our customers to buy the right car at the right price and to leave our lot feeling confident and at ease with the purchasing process. We want you to become a return customer, a service client and a source for positive word of mouth referrals because you feel good shopping with us. That's very important to the Key Auto Group family - your trust.


To take the stress and the guesswork out of car shopping, Key Auto Group has created the "Hassle Free Guarantee". Our vehicles are clearly marked with the ticket price, enabling you to know the cost before you ask for the keys.


When we price a vehicle, we take the following into consideration:  1) market conditions, 2) what the area dealers are selling them for, 3) Kelly 
Blue Book* retail.  This way, when you leave a Key Auto Dealership, you're confident you've received the absolute best deal on the car you really want to drive
. For that reason, we're proud to display it on every vehicle's window.  


No negotiations. No stress. Complete transparency. It's that simple.

*Kelly Blue Book is a registered trademark


Salem Ford Hyundai

60 South Broadway
Directions Rt 28
Salem, NH 03079

  • Sales: 855-971-6135
  • Service: 855-971-6137
  • Parts: 855-971-6136


  • Monday 8:00 am - 8:00 pm
  • Tuesday 8:00 am - 8:00 pm
  • Wednesday 8:00 am - 8:00 pm
  • Thursday 8:00 am - 8:00 pm
  • Friday 8:00 am - 8:00 pm
  • Saturday 8:00 am - 6:00 pm
  • Sunday 11:00 am - 5:00 pm

Car Buying Made Simple, and the Lowest Price Period!